This post is about a series of gifts that I designed for Newcastle University Student Union Shop. They reflect both the beautiful heritage of the university and the modernist architecture of more recent structures. I’m a bit of a fan of the gorgeous old Quadrangle and the arches so was pleased to work with these images for the coaster set. I think that they show the variety of products that I can create.
You might notice the two ducks on the bookmark. These are actually ducks that annually return to the Newcastle site. So we thought that it would be a nice touch to include them in the design. The finished piece looks like a woodcut or relief etching whilst being absolutely contemporary. This connects to the ancient/modern theme that is really at the heart of the university. Interestingly, the hip flask turned out to be very popular. The artwork is also etched into the wood, something I think results in a novel and original gift. The thing I love about working with wood is that the grain varies on every piece. Therefore each gift is uniquely different in its own way.
Again, they also showcase the ways that I retain a brand style whilst adapting images that I’m supplied with. So, the coasters depict recognisable buildings around the city campus, as anyone familiar with the university will see.
Overall the university wanted a number of products for their gift shop. This is really a capsule collection of gifts that celebrate the diverse architecture on campus. Importantly, the gifts were aimed at the graduate market as graduations were due to take place. Therefore, they would make an ideal gift for parents and students to buy as a memento. Additionally, they are a perfect fit for the tourist market that visit the shop.